Participation from around 230 brands by indie beauty companies.
"K-Beauty Overseas Buyer Export Consultation," "Branding, Marketing, and Global Expansion Strategy Seminars," "Experiences and Events," and more
Showcasing programs that highlight the identity and philosophy of indie beauty.

"2026 Seoul Indie Beauty Show," Korea's only exhibition specializing in indie beauty brands, opened on March 26. Held for three days through March 28 at COEX Magok, this event was organized under the theme "Find Your GLOW" to discover indie brands with original identities and strong product capabilities in the globally spotlighted K-Beauty industry, and to be the first place to check 2026 beauty trends.

At this event, 146 indie beauty companies will showcase around 230 brands, and global online and offline platforms and distributors such as TikTok Korea, Alibaba, Hyundai Department Store, and LX Pantos participate as partners to support the scale-up of indie brands. Various brand zones and special halls were set up, including the Korea Cosmetic Industry Institute showcase, the Zigzag Beauty Hall, an experiential fragrance special exhibition, and the Clean Beauty 2.0 special hall, along with experience zones and events that drew visitor interest.

The seminar program "Beauty CON" is organized around branding and ESG strategy, global expansion strategy, and marketing strategy, with various lectures held by day.

On the first day, B2B branding and sales-channel development strategies were covered, and Hyundai Department Store introduced its "BeCLEAN" operation case. Companies participating in the Clean Beauty 2.0 special hall also presented ESG-based product development cases.

On the second day, sessions on TikTok Korea's global expansion strategy and European certification (CPNP) are held, and strategies for entering the US market are shared through the Global K-Beauty Bridge program.

On the final day, marketing companies such as Madup, BAT, and Vibe Company will present practical strategies for strengthening brand competitiveness.

In addition, as B2B programs for participating brands, the "K-Beauty Global Buyer Export Consultation" and the "Domestic MD Distribution Consultation" are held to support overseas expansion and domestic sales-channel development. In particular, the "Influencer Networking Day" is a flagship program that directly connects brands and influencers to provide diverse collaboration opportunities such as content creation, group buying, and product development.

"2026 Seoul Indie Beauty Show" is held through March 28 at COEX Magok in Seoul. Detailed information on participating brands, seminars, and events can be found on the official website and social media.

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