- Introducing overseas export strategies for SMEs and how to leverage "2026 Korea Expo" -

■ Sharing overseas expansion know-how… Aimed at strengthening SMEs' export capabilities

Amid declining export success rates for SMEs due to intensifying global competition and rising market-entry barriers, this webinar is designed as a program that directly delivers practical strategies and field experience for entering overseas markets.

The webinar will share knowledge SMEs genuinely need, including success cases in overseas market development, strategies for winning over global buyers, and localization and global marketing insights.

EXPORUM explained, "This webinar will serve as a practical guide to address SMEs' question of 'where and how do we even begin?'"

■ Korea Expo, the optimal platform for expanding SMEs' overseas markets

Korea Expo, hosted by EXPORUM, is a leading B2B platform connecting Korean SMEs with global buyers, drawing companies from diverse sectors such as K-Beauty, K-Food, healthcare, tech, and lifestyle.

Rather than a sales-focused fair, Korea Expo has established itself as a hub platform for SMEs' overseas exports, providing direct meetings with overseas buyers, the building of long-term trade relationships, brand promotion and market validation, local market research, and global expansion strategy consulting.

An EXPORUM official said, "Korea Expo has grown into a venue where many SMEs close real overseas deals," adding, "We hope this webinar leads to participation in next year's expo so that more companies can seize global business opportunities."

Starting with this webinar, EXPORUM plans to expand systematic support programs for Korea Expo participants, including pre- and post-event buyer matching, local market analysis support, and global marketing guides.

The company also plans to strengthen its overseas exhibition and business networks so that success stories of Korean SMEs in global markets can continue to be created.

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